Empowering the self-sufficient Indian Artist- ExpoBazaar’s vision


Atmanirbhar Bharat, the term literally translates to ‘self-reliant India.’ However, the meaning is much deeper than just its literal translation for any Indian artists. It’s not just a term used to specify that India is an independent and self-subsistent country; it’s a mission, an idea, and a vision.

The ‘Make-in-India’ initiative which was launched by our Honorable Prime Minister, was launched to encourage the concept of self-reliance in hearts of every citizen of India especially Indian artist. Though the initiative was launched in 2014, its seeds were sown by the Father of the nation Mahatma Gandhi, when he encouraged the use of ‘Khadi’- an India curated fabric popularly worn by the Indian diaspora. This initiative was launched to empower Indian artists with technology of creating the fabric in India and create the country’s individual identity as a free nation.

Taking inspiration from our age old legacy and the philosophy of ‘Make in India’ and ‘Atmanirbhar Bharat’, India Exposition Mart Ltd., which is one of India’s frontrunners for hosting major events and fairs such as the IHGF handicrafts trade fair and Auto expo, launched its subsidiary ExpoBazaar. Being a B2B e-commerce platform showcasing India’s heritage artisanal and lifestyle products to new and global markets, ExpoBazaar is contributing towards the rapid digitalization of the handicraft market in India.

Uplifting Indian Artist Businesses All Around The World

The Indian land is known worldwide for the exquisiteness in their craftworks and the diversity in its cultures. With dialects changing, and delicacies transitioning every few miles, the nation’s cultural diversity is unmatched.

Indian artist

ExpoBazaar, by enabling Indian artist, craftsmen, suppliers, and manufacturers to showcase their hand-curated items to worldwide markets strives to bring this diversity in the eyes of the global markets with a click of the mouse. Interestingly enough, it names the sellers or Indian artist linked with the platform ‘seller partner(s)’ suggesting the idea that all the sellers exhibiting their products on the digital platforms are its partners in the mission of making India a prominent sourcing marketplace for enterprises worldwide.


According to an article published on homeaccentstoday.com, up until now, specialty operations in the US have had no way to import these products on the smaller scale and economical basis they needed for their stores and businesses. ExpoBazaar has made substantial investment in product development, sourcing, domestic distribution and cutting-edge technology that gives the e-marketplace single-point access of unprecedented scale to Indian sellers and U.S. business buyers.

It helps Indian artist to make the limited-production home products from India available in smaller numbers and with efficient delivery that better fit independent shop owners and resellers in America. The Indian artist carry the possibility of finally allowing specialty operations to compete with chains when it comes to these specialized products.


With the aforementioned business philosophy, the digital wholesale platform not only is helping its seller partners climb the ladder of success of their businesses, but is also enabling small businesses thrive by providing them with options to source from over 15+ product categories, ranging from eco-friendly merchandise, home décor, handcrafted products, to kitchen and dining, and more.

At the moment, the platform has partnered with Next USA and is set to launch in the US based markets, but has an aim of extending to various international markets and become a worldwide wholesale platform. With likes of the e-commerce platform, suppliers and buyers all over the world will now be able to stand on a single footing to establish a one strong community of encouraging traders globally.

Read in Full – https://www.homeaccentstoday.com/e-commerce/new-digital-platform-connects-retailers-to-handicrafts-in-india/

Bill Gates once said, “If your business is not on the internet, then your business will be out of business” and we couldn’t agree more. There is a wave of new establishments and startups who have taken their business online, ushered by the induction of the internet. The B2C e-commerce in India clocked around $67-84 billion in 2021, according to Fiber2Fashion. A different genre altogether, the B2B e-commerce offers a much larger market and is estimated to reach $60 billion by 2025. There was never a better timer to start an online business, and this guide will help you understand the basics of “B2B Companies in India : essential guide to starting your business.”

Hands to cheer up- blog post image

  1. Choose a business structure
  2. Select a niche product
  3. Build a Brand
  4. Build a Website
  5. Logistics

Selecting a Business Structure for B2B Companies in India

“Rome wasn’t built in a day” and so shouldn’t a business. Proper research and study should be conducted before starting a venture. Start by penning down what kind of B2B platform you want to build. There are 2 kinds:

  • Single-vendor marketplace: Involves only 2 entities, the seller who sources the products and the buyers. Although this is easier to manage and keep track of transactions, the catalogue might not include a great variety of products. This marketplace also makes it easier to manage inventory.
  • Multi-vendor marketplace: Involves multiple sellers. Due to multiple sellers, the catalogue offers a wide range of products and options, but this marketplace might be difficult to manage.

Discover Profitable Niche Products for B2B Companies in India

After you’ve determined a company model, the following step is to find a niche product. This means that you, as a business entity, should choose a product in which your company specializes. Of course, as your business grows and evolves, you can launch new and varied products based on your company’s potential, but in order to give your firm a solid start, you must first identify your hero product or category of products.

For example, ExpoBazaar, a digital B2B platform exhibiting India’s hand-curated artisanal and lifestyle products to global markets, is a B2B business model that has chosen home and lifestyle products as its specialty area of products. They will primarily promote selected merchandise that falls within the home and lifestyle category under this area, i.e. products such as home furnishings, furniture, eco-friendly handcrafted products, home décor, and more.

There’s a likelihood that this company may move forward and introduce new products and services from a different category, but for the time being, they’ve picked their niche category as home and lifestyle, which is more viable for them than introducing all categories at once. The reason for this is that when you choose a hero product category, it becomes easier for you to comprehend, analyze, and assess the success of your business so that by the time you launch your next product, you will have a better grasp of what works and what doesn’t.

Build Your Product for B2B eCommerce in India

Now that you know how to start an e-commerce firm, it’s time to delve deeper into the subject. Several manufacturers and other businesses can use a digital platform to promote their products or services, which also serves as a means of advertising their company. Why would the platform need to be advertised in this case? Many people who desire to establish an E-commerce firm wonder about this.

However, in order for clients to visit the platform, it must first capture their interest. Another thing to keep in mind is that there are many small-scale platforms out there, so it is critical to capture the attention of everyone who is online. And this may be accomplished using digital marketing tactics because people who utilise an E-commerce platform must also be targeted using digital advertising and marketing approaches. You may utilise the checklist to build your marketing strategy by learning about all the many approaches to encourage consumers to visit your e-commerce platform.

Consider what you want from your e-commerce website and b2b e commerce advantages towards your business. Begin by determining your must-haves. Consider the very minimum of features and functions required to satisfy you and your customers: your minimal viable product (MVP). Only after that, if time and money allow, should you consider any further nice-to-haves.

Consider the following when developing your e-commerce MVP:

-Check that it is in line with your e-commerce objectives.

-Include only the features and functions that you want to employ in the first year after your e-commerce website goes live.

-Make sure it answers the most frequently asked questions from your consumers.

-Be honest with yourself about how much you can accomplish with your current resources. For example, if you want a video content component, be sure you have the internal talents and resources (or the funds to employ an external firm) to develop this video content.

-Before delving into more expensive and sophisticated adaptations, make the most of the capabilities and features provided by your selected e-commerce platform.

b2b ecommerce in india

Build a website

Building your website for B2B eCommerce in India is the next step to starting an e-commerce business, however, there are a few things that you need to consider while starting with your new e-commerce website. Companies that are just starting out with their first e-commerce website frequently overlook the importance of content and benefits of b2b e commerce. A lot of content is required before you can launch an e-commerce website, ranging from product and company descriptions and photographs to online store look-and-feel, structure, and categories.

As a result, you must be prepared to organize and populate your web store. Consider the products you intend to sell. Determine the organization, key categories, and subcategories. Check that you have an image for each product and that it is of sufficient quality. Perhaps you’ll also need to generate some technical materials for your customers to use when installing your products.


Any successful business owner or online business experts understands the pivotal role of well-managed logistics. Online business expert of B2B eCommerce in India recognize the critical role of seamless logistics in meeting consumer demands and surpassing the competition. Once a business has a firm grasp on its consumers’ expectations, it must develop a strategy for meeting those goals via logistics. This requires a firm grasp of or analysis of the organization’s strategic direction.

Proper logistics expertise and management benefits organizations in the following ways:

  1. Logistics fosters a business-friendly atmosphere.
  2. Logistics improves the experience of your customers.
  3. Logistics helps to increase the value of a firm.
  4. Logistics helps you get your products to the right place at the right time.
  5. Logistics helps to reduce costs and improve efficiency.
  6. Lowers operational costs


Undoubtedly, there are numerous other factors that we could not cover in this article, all of which are critical for firms that are just getting started. Nevertheless, that is the nature of business; you learn via trial and error. However, it is always prudent to conduct a study before launching a new business, as an understanding of a subject will only benefit you. So, Discover the advantages of B2B eCommerce in India, and gain valuable online business tipps to succeed in the ever-growing market. B2B eCommerce in India offers increased efficiency, cost saving opportunity, wider market reach, streamlined transactions, and provide several other benefits of benefits of B2B e-commerce.

Table of Contents

Popular Posts

Recent Posts



I am a lifestyle and fashion blogger, an obsessed photo-taker of my kids, a bubble tea lover, a shopaholic, and I love being busy.

About me  ·  Collaborations  ·  Contact  ·  Policies