Why e-Commerce Businesses Need to Switch to More Sustainable Practices

Humans, as the most intelligent organisms on the earth, have produced numerous advances in science and technology. We can manage our emotions and detect our health cycles using mobile apps, get car rides delivered straight to our door, alleviating the problem of mobility, and let’s not even get started on the existence of extra plausible planets and species existing on them, assuming any exist at all. The irony is that these same advances have made us aware of the potential issues we are facing or may face in the near future. For a long time, businesses, organisations, individuals, social welfare groups, and a variety of other forces have been making the necessary efforts to safeguard nature, realising that it is the need of the hour.

Furthermore, people are discovering that the efficiencies that have formed the foundations of our modern civilization — from lightning-fast shipping speeds to single-use plastic packaging — are not sustainable given our planet’s finite resources.

Concern about our planet’s future and initiatives to mitigate the effects of global warming are on the rise. According to the Yale Program on Climate Change Communication, the number of Americans concerned about global climate change nearly tripled between 2014 and 2019. As a result, both new and existing firms must recognise that it is their societal responsibility to manufacture and sell products in a sustainable manner in order to preserve, if not protect, the world.

Sustainability and why we need it

One prevalent misperception is that sustainability equates to environmental friendliness. It is not the case. It is, without a question, an essential component of the notion. However, the concept of sustainability extends far beyond the use of environmentally friendly products and materials. It entails acting in a way that does not deplete natural resources and promotes long-term, global ecological equilibrium. In another sense, sustainability is typically viewed as balancing current requirements while not jeopardising future generations’ ability to meet their own.

Choosing the road of least convenience is frequently associated with sustainability. Transforming global habits into sustainable ones may be one of the most difficult issues of the twenty-first century. Its ultimate purpose is to strike a balance between the environment, society, and the economy. The three pillars of sustainability are formed by balancing these three competing principles.

Sustainability is becoming excellent business sense because customers demand it, thanks to a remarkable combination of the Environmental and Economic Pillars. Adopting a sustainable approach will benefit e-commerce enterprises, particularly those manufacturing or dealing in the home & lifestyle, hospitality, and wellness categories, in addition to the core benefit of saving the planet. Consumers utilise these products on a daily basis, which include home décor, home furnishings, personal care products, and other items.

Let’s have a look at some facts to back up this claim.

-A Nielsen survey found that 73% of global customers would definitely adjust their purchase habits to lessen environmental impact.

-In a poll of 6,000 consumers in North America, Europe, and Asia, 72 percent reported actively purchasing more ecologically friendly products.

-According to a study conducted by NYU’s Stern School of Business, items branded as sustainable accounted for half of the growth in consumer packaged goods from 2013 to 2018.

-Millennials, at 75% of respondents, are more likely than Baby Boomers, at 34%, to indicate they are actively changing their habits to be more sustainable.

A few things to think about when taking a sustainable approach.

Understand your target audience. -To be sure, some demographics and consumer bases will place less emphasis on sustainability than others. While adopting more sustainable company practises will benefit the environment and future generations in any case, you may not experience the same ROI if your target audience is not as concerned with sustainability.

Bring a genuine and measurable impact. -If you are making sustainable improvements in part to court the growing consumer base, ensure that you are actually doing your due diligence to make changes that will have a genuine and measurable difference. Current and prospective customers will see through attempts that pay lip service to sustainability while making no actual improvements.

Where to source.

Small businesses who typically acquire in bulk from e-commerce platforms might benefit from an exclusive selection of products at ExpoBazaar. The digital platform, which is a subsidiary of India Exposition Mart Limited, is always working to promote the concept of sustainability and made its official debut at the Delhi IHGF Fair in 2022. The e-marketplace encourages and supports a sustainable lifestyle in India and other international markets by offering products produced from environmentally sustainable materials such as brass, copper, cane, and bamboo, as well as a variety of other eco-friendly products.

ExpoBazaar is inspired by the philosophies of ‘Make in India’ and ‘Atmanirbhar Bharat,’ and labels its merchandise ‘India. Curated.,’ which is also a patented slogan used by the worldwide platform all over the world. As a worldwide firm, they intend to fulfill their social responsibility to contribute to India’s progress by enabling its craftsmen and craftspeople to promote their handcrafted items globally without any difficulty. Following the Indian Prime Minister’s view that India believes in growth but is equally committed to environmental protection, ExpoBazaar is making concerted efforts to include sustainability into its trade by promoting eco-friendly products on its digital platform. The handcrafted items are made by Indian artists with little or no power, employing skills and techniques passed down from India’s great cultural history. Each product is handcrafted utilising sustainable methods, whether it’s carving with various tools, weaving for hours to achieve lovely designs on a piece of cloth, or sculpting, painting, and moulding various materials to create elegant keepsakes.

Because the platform also has a solid supply chain management system, the platform’s sustainability is found not only in their manufacturing processes, but also in logistics. By involving as few intermediates as possible in the order fulfilment process, they ensure that energy, resources, and toxins are used as inefficiently as possible from the manufacturing to the delivery of the products.

ExpoBazaar, a subsidiary of India Exposition Mart Limited (IEML) is a b2b online platform that showcases India’s artistic curated merchandise under the home, hospitality and wellness segment, focuses on taking this age-old legacy to international markets, while also promoting them in the Indian markets. The e-platform showcases over 15 product categories and plans to add more as the business moves forwards along the course, being available for commerce in both India and the North American region.

* This disclaimer informs readers that the views, thoughts, and opinions expressed in the text belong solely to the author, and ExpoBazaar does not represent any individual, company, or organization named on this blog. The article is strictly based on information derived from the Internet and is purely written for creative purposes. In case of removal, edition, omission or any other grievances kindly contact –

Mob – +91-9717294708

Email – promotions@expobazaar.com

Mob – +91-9717294708

Email – promotions@expobazaar.com