ExpoBazaar- A Platform Blending Crafts with Technology
In the Indian craftsmen and artisans are just as much capacity to make exquisite merchandise as those in the west, or perhaps, even more. The Indian crafts didn’t just originate from the idea of generating revenue. They originated from the concept of culture, tradition, and utility. The history of Indian handicrafts is that of cultural adornment and a colonial struggle from which the skilled artisans and craftspeople emerged out stronger than ever, to be known worldwide later. The traditions of Indian arts and crafts are rooted deeply in the lap of history. Since the Indus-valley civilization in 3000 BC, several forms of arts and crafts have been originated and flourished. Significant development has taken place in the realms of textile, stone crafts, metal crafts, painting, music, pottery craft, woodcraft, and many more. These art forms began as an expression of inner creativity but in a later course, they evolved as a full vocation. The artifacts were made for different purposes viz. for trade and commerce, royalty, and common people. If we look at Indian history, we would find that India and its citizens have given life to the most unique and utilitarian line of products which would be a tough task if one goes out to search in other developed countries.
The need for a global wholesale platform
ExpoBazaar, a subsidiary of India Exposition Mart Limited (IEML) is a b2b online platform that showcases India’s artistic curated merchandise under the home, hospitality, and wellness segment focuses on taking this age-old legacy to international markets, while also promoting them in the Indian markets. Currently, the platform showcases over product categories and plans to add more as the business moves forwards along the course. The global wholesale platform is driven by the objective of providing and providing small businesses
with technology in craft in areas such as product development, merchandise concepts, consumer trends, e-commerce photography, quality assurance, inventory management, packaging, logistics, and finance. Bringing the local sellers on board, assisting them in developing their brands, and leading them through the supply chain process would contribute significantly to the development of a vibrant e-commerce ecosystem and the ‘Made in India’ brand.
IEML, the parent company of ExpoBazaar through its various initiatives, provides soft skill training to these vendors, resellers, and employees through its different projects, and a significant number of the merchants affiliated with these initiatives are on-boarding as ExpoBazaar’s seller partners. Bridging the gap between its seller partners and B2B e-commerce solutions, ExpoBazaar’s robust supply chain network ensures that there is minimum participation involved from the seller’s end, providing them complete convenience at every stage of the process.
Plan for the future
The experts at the marketplace are presently developing a variety of business intelligence solutions to assist sellers in making informed, data-driven decisions regarding critical company tasks such as marketing, sales, and operations management. Providing them training for the industry’s best business intelligence practices and analytics, the e-platform wants to ensure that their seller partners are well versed with the technological advancements in the e-commerce industry.
Beyond simply giving market access, ExpoBazaar has been created to accompany artisans throughout their B2B e-commerce journey, from onboarding to becoming familiar with the process of selling online. The Government has taken a number of measures in the recent budget and during the last few years to help the start-up ecosystem, the MSME sector, and e-commerce platforms. Numerous private sectors, including ExpoBazaar, have stepped up to connect local craftspeople, technology, and the marketplace. ExpoBazaar will collaborate closely with its team to reach a broad range of rural entrepreneurs, with a particular emphasis on women-led businesses, differently-abled entrepreneurs, artisans, and weavers, who frequently face barriers such as a lack of working capital, inadequate infrastructure, and insufficient training. IEML conducted a comprehensive assessment of these groups’ pain points and objectives and developed ExpoBazaar to address their concerns and make it easier for them to advertise and sell online.
In a nutshell
ExpoBazaar envisions empowering small businesses, artisans, and manufacturers who have been the bedrock of the Indian economy for millennia. Assisting previously underserved communities in accessing the pan-Indian and International markets the e-marketplace will ensure that India’s skilled crafts reach the international markets, to further popularise the heritage of Indian handicrafts. The B2B platform would enable Indian sellers to harness India’s growing internet penetration to foster entrepreneurship, and make India a global sourcing hub for businesses worldwide.
ExpoBazaar, a subsidiary of India Exposition Mart Limited (IEML) is a b2b online platform that showcases India’s artistic curated merchandise under the home, hospitality and wellness segment, focuses on taking this age-old legacy to international markets, while also promoting them in the Indian markets. The e-platform showcases over 15 product categories and plans to add more as the business moves forwards along the course, being available for commerce in both India and the North American region.
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